Design Is One: Lella and Massimo Vignelli

February 5, 2015, 7 p.m.
IndyFringe Basile Theater, 719 E. St. Clair St.

Design is One, a documentary about the legendary and iconic design team of Lella and Massimo Vignelli, screens through a partnership between iMOCA and the IndyFringe. Following the screening, local designer Amy McAdams will facilitate a series of presentations by local design thought leaders.

In 1965, Massimo Vignelli brought the Helvetica typeface to the U.S., launching the new DNA of modern design. Together with his wife and creative partner Lella, the team designed the New York City subway map, and the everlasting identities of the world’s premiere fashion, design and leisure brands including Knoll, Bloomingdales, Ducati, Fratelli Rosetti, Saks Fifth Avenue, the Ford Motor Company and American Airlines.

Luminaries such as Richard Michael Bierut and Jessica Helfand all speak to filmmakers Kathy Brew and Roberto Guerra about the Vignelli’s work, from the perspective of peers and fans. Most importantly, the film features extensive personal conversations with Lella and Massimo themselves, who reveal for the viewer their intensely collaborative creative process and the inner workings of their deceptively linear genius that has defined contemporary design as we have come to know it

Amy McAdams will talk afterwards Jabberwocky-style with:

Jeremiah Williams

Jeremiah is a Fashion Industry professional in Indianapolis, with a focus on developing, mentoring, and challenging emerging creatives in Indianapolis. In 2007, the IndyStar listed him as one of the Top 7 Designers to watch in Indianapolis. In 2014, the IndyStar also listed him as one of the top 7 style bloggers in Indianapolis. He has appeared on Inside Indiana Business, Indy Style, and has had two appearances on the Chick McGee (from Bob and Tom) podcast. He is also a travel writer for He launched the Pattern Store in 2014, in collaboration with Pattern and the Riley Area Development Corporation. Jeremiah is currently working on developing a program to mentor and develop emerging fashion designers in Indianapolis.

Lindsay Hadley, Borshoff Senior Art Director

An MFA graduate and former professor of Advertising Design at Savannah College of Art and Design, Lindsay Hadley realized she was becoming more envious of – than excited for – her portfolio students just entering the business. Lindsay loved teaching, but the pixels, projects and Indiana called her back. Since 2009, she has worked for local, national and international clients like Silver in the City, Indiana Farm Bureau Insurance, Scotts Lawn Service, Coca-Cola, Allegion and Building Tomorrow. She stays connected to the classroom from time to time, and most recently attended Milton Glaser’s (of I Heart NY fame) Summer Workshop at the School of Visual Arts in New York.


Principal, wpurpose llc

Co-Founder, Design Bank llc

Marquez’s philosophy is simple. It is centered on the belief that it is imperative for creative designers to seek out new solutions if they want to contribute to meaningful and relevant environments to society. That philosophy is the reason Marquez launched his own office in 2010, after over 13 years in traditional practice.   Under his leadership, he has designed some of Indy’s most creative public spaces, architectural installations, and has been behind some eye catching affordable housing developments. Marquez has worked and lectured all over the world, including Abu Dhabi, Buenos Aires, and Chihuahua, Mexico. In 2010 he was awarded an Emerging Designer Award at the Indianapolis Museum of Art and has been featured in multiple local publications for his efforts in architecture and design.

Ben and Janneane Blevins


PRINTtEXT is a shop, salon, archive & study. Located at 52nd & College, they carry periodicals focusing on fashion, literature, design, political miscellany, architecture, food, art, etc ad infinitum. Browsing is mandatory. Discourse is expected. Disagreements are encouraged. Opinions are appreciated. Community is obligatory. A bookstore and salon. Obscure publications. Sound like pretentious asses. Unique and/or uncensored.

Admission is free, but donations to iMOCA and Indy Fringe are encouraged. Wine and beer will be available from Indy Fringe’s cash bar. Presented in partnership with Indy Fringe, Tom and Sherry Battista, Amy McAdam’s Design, Bluebeard and Amelia’s.

 All our programs and exhibitions are made possible with support from The Allen Whitehill Clowes Charitable Foundation, The Andy Warhol Foundation for the Visual Arts (Wynn Kramarsky Freedom of Artistic Expression Grant), Buckingham Foundation, The City of Indianapolis,The Christel Dehaan Family Foundation, The Glick Fund, The Efroymson Family Fund, Halstead Architects, The Herbert Simon Family Foundation, KEJ Foundation, the Indianapolis Foundation, The Tracy L. Haddad Foundation, The Netherleigh Fund, the Arts Council of Indianapolis, the Murphy Arts L.L.C., Penrod Foundation, and Big Car Art + Design


Helado Negro


Samuel Levi Jones conversation